product designer.
born in
perú🇵🇪,
raised in ecommerce,
based in
digital experiences.
loves transforming user frustration into revenue growth 📈 and drinking boba 🧋
scroll to explore↓
👋 nice to meet you!
📍Based in Dallas, TX
🐴Currently at SMU (MADI program)
🎯Passionate about UX, data, and business impact
🚀Transformed experiences for Linio, Falabella & Liverpool
Trusted by LATAM's Leading Retailers
🚀my journey
from intern to ux leader
started as intern
linio peru
graduated bba
universidad del pacífico
ux manager
linio mexico
marketplace lead
liverpool
madi student
smu
🎓education
continuous learning & growth
bachelor of business administration
universidad del pacífico (up)
lima, pe 🇵🇪
2013 - 2018
•gpa 3.59master of arts in design & innovation
southern methodist university (smu)
dallas, us 🇺🇸
2024 - present
•gpa 4.0💼experience
10+ years driving growth through product & ux
cross-border commercial lead
linio peru
cross-border expansion
spearheaded peru operations
vendor negotiations
led pricing & marketing strategy
product lifecycle
managed international sellers
regional hardlines cross-border commercial manager
falabella
125% sales growth
yoy across 5 countries
5 countries
mexico, colombia, chile, peru, argentina
98% fulfillment
optimized catalog algorithm
40% efficiency
improved seller dashboards
marketplace bu manager
liverpool
100+ sellers
onboarded to crossborder marketplace
50% faster
reduced onboarding time
24% engagement
increased through dashboard redesign
35% faster
response times via automation
🚀impact metrics
measurable results across latam's largest retailers
⚡skills
expertise across design, data & business
UX & UI Design
eCommerce & Marketplaces
Data & Analytics
Web Development
📂case studies
real impact, real results
linio marketplace redesign
linio | 2020-2022
125% sales increase through ux optimization and data-driven design
Read Full Case Studyliverpool seller onboarding
liverpool | 2022-2024
100+ sellers onboarded with streamlined ux and automated workflows
Read Full Case Study💬let's talk
ready to transform your ux?